Wholesale B2B Platform for Skincare & Cosmetics

The B2B wholesale platform for skincare and cosmetics brands. Manage shade variants, enforce MAP pricing, and automate outreach to boutiques, spas, and beauty retailers nationwide.

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Shade & Variant Management

Manage complex SKU matrices — shades, finishes, skin types, sizes — with clear variant selection and per-variant pricing at wholesale checkout.

MAP Price Protection

Enforce minimum advertised prices to protect your brand positioning. Require MAP agreement acknowledgment during retailer onboarding.

Find Beauty Retail Buyers

AI finds boutiques, spas, salons, and beauty supply stores in your target markets and sends them personalized outreach about your line.

Why Skincare & Cosmetics Brands choose IndeCommerce

Everything you need to run a professional wholesale operation — built in, not bolted on.

Customer-specific wholesale pricing
Set different rates for boutiques, department stores, spas, and distributors from one dashboard.
Tester & sample program management
Create dedicated tester SKUs with special pricing so buyers can trial your products before committing to full orders.
Purchase orders & net terms
Accept POs and offer net 30/60/90 terms natively — essential for boutique retail buyers.
Ingredient & regulatory documentation
Attach safety data sheets, ingredient lists, and allergen information to every product.
Branded ordering portal
Your buyers experience your brand — not a generic marketplace — when they place wholesale orders.
Volume discount tiers
Reward larger orders with automatic discount tiers that apply at checkout.
Multi-channel buyer outreach
Reach boutique owners and spa buyers via email, SMS, and WhatsApp.
Minimum order controls
Protect margins by setting minimum order quantities per SKU or per cart.
5 min
to launch your storefront
0%
marketplace commission
Net 30/60/90
terms supported natively
AI-powered
buyer discovery & outreach

Frequently asked questions

Can I manage multiple shades and finishes as variants?

Yes. IndeCommerce supports complex product variants — shades, finishes, sizes, skin types — each with individual inventory and pricing. Buyers select variants at checkout with a clean, intuitive interface.

How do I run a tester program for wholesale buyers?

Create tester SKUs at a special price point and restrict them by customer group. You can also limit the quantity buyers can order per account and require a qualifying order size.

Can I restrict my wholesale store to approved accounts only?

Yes. Your storefront can require buyers to apply and be approved before they can see pricing or place orders. You control who gets access.

How does MAP enforcement work on the wholesale portal?

You set MAP values per product. The platform can require buyers to acknowledge MAP terms during registration and display MAP guidelines on product pages.

What shipping carriers are supported?

IndeCommerce integrates with UPS, FedEx, USPS, and DHL for real-time shipping rates. You can also offer flat-rate or free shipping thresholds per customer group.

Other wholesale industries

Dietary Supplements Health & Wellness Pet Supplies Consumer Electronics Housewares & Home Goods Food & Beverage Snacks & Specialty Foods Apparel & Fashion Sporting Goods & Outdoor Toys & Games Office & School Supplies Beauty & Personal Care Automotive Accessories Garden & Outdoor Living Baby & Kids Products Gifts & Novelties Candles & Home Fragrance Jewelry & Accessories Craft & Hobby Supplies

Ready to Transform Your Wholesale Business?

Join thousands of wholesalers who use IndeCommerce to run their B2B storefronts, automate marketing, and grow revenue.

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