Wholesale B2B Platform for Dietary Supplements

Purpose-built B2B wholesale platform for dietary supplement and nutraceutical brands. Enforce MAP pricing, manage compliance documents, and let AI find retail buyers before your competitors do.

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MAP Price Enforcement

Set and enforce minimum advertised prices across your entire retail network. Protect your brand and keep retailer pricing consistent.

Find Health Retailer Buyers

AI scans health food stores, vitamin shops, gyms, and wellness centers — then sends personalized outreach about your supplement line automatically.

Compliance Doc Storage

Attach COAs, SDS sheets, and third-party lab reports directly to product listings so buyers have everything they need to order confidently.

Why Dietary Supplement Brands choose IndeCommerce

Everything you need to run a professional wholesale operation — built in, not bolted on.

Customer-specific wholesale pricing
Set different price tiers for independent retailers, chains, gyms, and distributors — each buyer sees only their pricing.
Purchase orders & net terms
Accept POs and offer net 30/60/90 terms natively. No third-party apps required.
Volume discount tiers
Incentivize larger orders with automatic volume-based pricing that applies at checkout.
AI email & SMS outreach
Automated campaigns find and contact health stores, gyms, and wellness centers with personalized messages.
Branded wholesale ordering portal
Your buyers get a fully branded ordering experience — no marketplace fees, no competitor listings.
Minimum order enforcement
Set per-SKU and cart-level minimums to protect your wholesale margins.
Reorder reminders
Automated follow-ups remind retail buyers when they are due for a replenishment order.
Multi-channel messaging
Reach buyers via email, SMS, WhatsApp, and iMessage from one platform.
5 min
to launch your storefront
0%
marketplace commission
Net 30/60/90
terms supported natively
AI-powered
buyer discovery & outreach

Frequently asked questions

Can I attach lab reports and COAs to my product listings?

Yes. IndeCommerce lets you upload PDFs, certificates, and compliance documents to any product. Buyers can download them directly from your wholesale storefront before placing an order.

How does MAP price enforcement work?

You set a minimum advertised price for each product. IndeCommerce displays MAP terms during buyer onboarding and can require acknowledgment before an account is approved.

Can I offer different prices to different customers?

Yes — customer-specific pricing is a core feature. Set prices by customer, customer group, or volume tier. Each buyer sees only their own pricing when they log in.

How does the AI find supplement retailers?

The AI buyer discovery engine searches Google Maps, business directories, and industry databases for health food stores, vitamin shops, gyms, and wellness centers. It then automatically sends them personalized email pitches about your brand.

Is there a long-term contract?

No. All plans are month-to-month. Upgrade, downgrade, or cancel at any time. Annual plans are available at a discount.

Other wholesale industries

Health & Wellness Skincare & Cosmetics Pet Supplies Consumer Electronics Housewares & Home Goods Food & Beverage Snacks & Specialty Foods Apparel & Fashion Sporting Goods & Outdoor Toys & Games Office & School Supplies Beauty & Personal Care Automotive Accessories Garden & Outdoor Living Baby & Kids Products Gifts & Novelties Candles & Home Fragrance Jewelry & Accessories Craft & Hobby Supplies

Ready to Transform Your Wholesale Business?

Join thousands of wholesalers who use IndeCommerce to run their B2B storefronts, automate marketing, and grow revenue.

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