Wholesale Price Calculator
Enter your production cost and target margin. We'll calculate the right wholesale price after Stripe processing fees and IndeCommerce platform fees — so you never undersell.
Your Numbers
Fee Settings (pre-filled with standard rates)
Standard Stripe rate. Interchange+ plans vary — update if yours differs.
Suggested wholesale price at your target margin
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Price breakdown
Price at different margin targets
| Margin | Wholesale Price | Profit / Unit | Keystone Retail |
|---|
What is COGS?
Cost of Goods Sold — everything it costs you to produce or source one unit. Include materials, manufacturing, packaging, and inbound shipping.
What is Keystoning?
The traditional retail rule: set wholesale at 2× COGS, set retail at 2× wholesale. Retailers expect this margin. Knowing your floor price protects you in negotiations.
Why include Stripe fees?
Stripe charges 2.9% + $0.30 per transaction. On a $25 wholesale order that's $1.03 — almost 4% of revenue. Pricing without accounting for this quietly kills your margin.
Ready to sell at these prices?
IndeCommerce gives you a B2B wholesale storefront with customer-specific pricing, Stripe built in, and an AI outreach engine that fills it with buyers.