1. Introduction
IndeCommerce Inc ("IndeCommerce", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our B2B wholesale e-commerce platform and website (the "Service").
By using the Service, you consent to the data practices described in this policy. If you do not agree, please discontinue use of the Service.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, company name, phone number, billing address.
- Payment Information: Credit card details (processed securely by Stripe — we do not store full card numbers).
- Storefront Content: Product listings, pricing, images, page content you upload to your storefront.
- Customer Data: Information about your wholesale customers that you input or collect through your storefront.
- Communications: Messages you send to us, support requests, and survey responses.
2.2 Information Collected Automatically
- Usage Data: Pages visited, features used, time spent, click patterns.
- Device Data: IP address, browser type, operating system, device type.
- Cookies & Similar Technologies: Session cookies, preference cookies, analytics cookies. See Section 7.
3. How We Use Your Information
- To provide, maintain, and improve the Service
- To process payments and manage subscriptions
- To send administrative notifications (billing, security, updates)
- To provide customer support and respond to inquiries
- To personalize your experience and recommend features
- To detect and prevent fraud, abuse, and security incidents
- To comply with legal obligations and enforce our Terms
- To send marketing communications (with your consent where required)
4. How We Share Your Information
We do not sell your personal information. We may share information with:
- Service Providers: Payment processors (Stripe), email providers (Postmark, Resend), cloud infrastructure (AWS), analytics providers.
- Integration Partners: When you connect third-party services (QuickBooks, HubSpot, etc.), data flows per your configuration.
- Legal Compliance: When required by law, subpoena, or to protect our rights, safety, or property.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
5. Data Retention
We retain your account information as long as your account is active. Upon termination, we retain data for 30 days to allow export, then securely delete it. Some information may be retained longer for legal, accounting, or legitimate business purposes.
6. Data Security
We implement industry-standard security measures including encryption at rest and in transit (TLS 1.3), regular security audits, access controls, and monitoring. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
7. Cookies & Tracking
We use essential cookies for authentication and security. We use analytics cookies (Google Analytics) to understand usage patterns. You can control cookies through your browser settings. Disabling cookies may limit functionality of the Service.
We honor Do Not Track (DNT) signals where required by law. We do not respond to DNT signals in a differentiated manner at this time due to lack of industry standard.
8. Your Rights
Depending on your jurisdiction, you may have rights to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your data ("right to be forgotten")
- Restrict or object to processing
- Data portability (receive your data in a structured format)
- Withdraw consent where processing is based on consent
To exercise these rights, contact us at privacy@indecommerce.com. We will respond within 30 days.
9. International Data Transfers
IndeCommerce is based in the United States. Your data may be transferred to and processed in the US or other countries where our service providers operate. We ensure appropriate safeguards (Standard Contractual Clauses, etc.) for international transfers.
10. Children's Privacy
The Service is not intended for individuals under 18. We do not knowingly collect data from children. If we become aware that we have collected data from a child, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or in-app notification. Continued use of the Service after changes constitutes acceptance of the updated policy.
12. Contact Us
For privacy-related inquiries, contact our Data Protection Officer at:
Email: privacy@indecommerce.com
Mail: IndeCommerce Inc, Attn: Privacy, 123 Commerce Street, Suite 400, San Francisco, CA 94105
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