Wholesale B2B Platform for Beauty & Personal Care

The wholesale B2B platform for beauty and personal care brands. Reach salons, spas, and beauty retailers with a branded ordering portal and AI-powered buyer outreach — no marketplace required.

Get Started See Features

Professional Wholesale Portal

Give salons, spas, and beauty supply stores a dedicated professional ordering experience under your brand — not a generic marketplace with competitor listings.

Find Salon & Spa Buyers

AI identifies salons, spas, esthetician studios, and beauty supply retailers in your target markets and sends them personalized outreach about your line.

Professional Account Controls

Restrict your wholesale program to licensed professionals and verified businesses. Require license numbers, resale certificates, or approval during signup.

Why Beauty & Personal Care Brands choose IndeCommerce

Everything you need to run a professional wholesale operation — built in, not bolted on.

Customer-specific pricing
Set different rates for salons, spas, beauty supply stores, and distributors.
Professional account verification
Require cosmetology license numbers or business verification before approving new wholesale accounts.
Purchase orders & net terms
Offer net 30/60 terms for established salon and spa accounts.
Tester & sample programs
Create tester SKUs at special pricing so professionals can trial products before ordering full quantities.
Volume discount tiers
Automatically apply discounts when buyers hit quantity thresholds.
Ingredient transparency
Display full ingredient lists, allergen warnings, and safety data on every product page.
Multi-channel outreach
Reach salon owners and spa directors via email, SMS, and WhatsApp.
Reorder reminders
Automated follow-ups prompt professionals to reorder before they run out of stock.
5 min
to launch your storefront
0%
marketplace commission
Net 30/60/90
terms supported natively
AI-powered
buyer discovery & outreach

Frequently asked questions

Can I restrict ordering to licensed beauty professionals only?

Yes. Your wholesale store can require buyers to submit a cosmetology license number, esthetician license, or business registration during signup. Accounts stay pending until you approve them.

Can I create a tester pricing tier for salons?

Yes. Create a tester customer group with special pricing and quantity limits. Salons in that group can order trial quantities before committing to full wholesale orders.

How does AI find salon and spa buyers?

The AI discovery engine searches Google Maps and business directories for salons, spas, esthetician studios, and beauty supply retailers. It then sends personalized outreach about your wholesale program.

Can I display full ingredient lists on product pages?

Yes. Product pages support rich text fields for ingredient lists, allergen information, and usage instructions. You can also attach safety data sheet PDFs.

Is the platform suitable for professional-only lines?

Absolutely. Your wholesale storefront can be fully gated — login required to see pricing, with account approval required to place orders.

Other wholesale industries

Dietary Supplements Health & Wellness Skincare & Cosmetics Pet Supplies Consumer Electronics Housewares & Home Goods Food & Beverage Snacks & Specialty Foods Apparel & Fashion Sporting Goods & Outdoor Toys & Games Office & School Supplies Automotive Accessories Garden & Outdoor Living Baby & Kids Products Gifts & Novelties Candles & Home Fragrance Jewelry & Accessories Craft & Hobby Supplies

Ready to Transform Your Wholesale Business?

Join thousands of wholesalers who use IndeCommerce to run their B2B storefronts, automate marketing, and grow revenue.

Get Started Talk to Sales