IndeCommerce vs Faire

A marketplace you don't own — paying 15–25% commission on every sale.

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Faire is a wholesale marketplace that connects brands with independent retailers. While it offers buyer discovery, Faire charges 15–25% commission on every sale and keeps your retail buyer relationships on its platform rather than yours.

Faire limitations

  • 15–25% commission on every order eats directly into margins
  • You don't own your customer relationships — Faire does
  • No control over your storefront experience or brand presentation
  • Retailers reordering on Faire means you pay commission every time
  • No outbound AI campaigns to retailers you find independently
  • Platform dependency — terms and fees can change at any time

IndeCommerce advantages

  • Zero commission — keep 100% of every wholesale order
  • Own your customer relationships, data, and contact lists
  • Fully branded storefront that reflects your brand identity
  • AI proactively finds and emails qualified retail stores for you
  • Direct reorder relationships with no marketplace middleman
  • Full control over pricing, terms, policies, and promotions

Feature-by-feature comparison

Feature IndeCommerce Faire
Customer-specific pricing & bulk discounts
Purchase orders & net payment terms
MAP agreement enforcement
Tax-exempt purchasing workflow
AI finds retail store buyers automatically
Automated email outreach to discovered stores
AI Autopilot marketing campaigns
Multi-channel: Email, SMS, WhatsApp, iMessage
Browse abandonment recovery
Zero platform commission on orders
Custom domain & white-label branding
International shipping rules

* Reflects typical out-of-the-box experience. Individual features may vary by plan.

The bottom line

Faire is great for initial discovery, but once you're paying 25% commission on every new retailer plus 15% on reorders, the economics shift dramatically. IndeCommerce lets you own your wholesale channel — with AI to find new retail buyers — and keep 100% of every sale.

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Frequently asked questions: IndeCommerce vs Faire

What commission does Faire charge brands?
Faire charges brands 25% commission on new retailer introductions and 15% on reorders. There are also payment processing fees. For a product with a 50% wholesale margin, a 25% Faire commission cuts that margin in half. IndeCommerce charges zero commission on wholesale orders.

Can I use IndeCommerce instead of Faire?
Yes. IndeCommerce is a direct-to-retailer wholesale platform where you own your storefront, customer relationships, and data — with zero commission on every sale. You can use IndeCommerce alongside Faire for initial discovery while gradually moving buyer relationships to your own platform, or as a full Faire replacement.

What are the best alternatives to Faire for wholesale brands?
The best Faire alternative depends on your goals. IndeCommerce is ideal for brands that want their own wholesale platform with zero commissions, AI-powered buyer discovery, and full ownership of customer relationships. Other discovery marketplaces include Abound, Bulletin, and RangeMe, but all charge commissions.

Does Faire own my retailer customer data?
When a retailer discovers your brand through Faire, Faire facilitates the relationship and retains significant control over that buyer relationship and data. You cannot export your full retailer contact list and market to them independently outside of Faire. IndeCommerce stores all customer data in your own database, which you own and control completely.

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