We Build Your
Wholesale Sales Pipeline.
Your fractional wholesale business development team — strategy, outreach, and retailer management, fully handled.
Brands understand the value of a sales team. We are yours — minus the overhead, the hiring, and the ramp-up time.
Wholesale takes time.
Most brands run out of runway first.
A retailer's buying cycle runs 6–12 weeks from first touch to purchase order. Without a dedicated team working that pipeline every day, deals stall — and brands give up before the results appear.
Without a dedicated team
- Leads go cold while you focus on production
- No consistent follow-up sequence in place
- Hard to know which retailers are actually worth pursuing
- Buyers ask trade questions you have to answer yourself
- You judge results too early — before retailers even respond
- Another season passes with no new wholesale accounts
With IndeCommerce DFY
- We source, qualify, and warm up retail leads for you
- Multi-touch follow-up runs on autopilot — email, call, voicemail
- Dedicated specialist handles buyer questions and negotiations
- Your storefront is ready for accounts to place orders immediately
- We stay in the cycle long enough for retailers to actually respond
- You get weekly pipeline reports — always know what is in motion
How DFY works
From kick-off to a live wholesale pipeline in four phases.
Strategy & Storefront Setup
We audit your brand, products, and ideal retailer profile. Your IndeCommerce storefront is configured with your catalog, pricing tiers, and trade terms. Your playbook is written before any outreach begins.
Retailer Discovery & Qualification
We identify retailers who match your category, geography, and minimum order size. Each lead is qualified before it enters your pipeline — no cold spray-and-pray.
Multi-Channel Outreach
Personalized email sequences, AI-assisted calling, voicemail drops, and website contact form outreach run simultaneously. Follow-ups are timed to the buyer's typical response window — not a one-and-done blast.
Pipeline Management & Reporting
We manage every conversation from first reply to first PO. Weekly pipeline reviews show you exactly where each account sits. When a buyer is ready, the order goes straight through your storefront.
Transparent pricing
A one-time setup investment, a flat monthly retainer, and success-based commissions — so we win when you win.
Strategy build, storefront configuration, catalog setup, retailer ICP definition, and playbook development. Paid once at kick-off.
Ongoing lead sourcing, multi-channel outreach, buyer management, pipeline reporting, and platform subscription — fully managed.
Applied on orders placed through your IndeCommerce storefront. We only earn more when you earn more.
Wholesale buying cycles run 6–12 weeks from first outreach to purchase order. Judging a pipeline before retailers have had time to respond isn't fair to either party. The 90-day window gives your program a genuine runway — and our team the time to build real relationships on your behalf.
Everything we handle for you
You focus on your product. We run your wholesale sales operation.
Storefront Setup
Full IndeCommerce configuration: catalog, trade pricing, minimum order quantities, and payment terms.
Script & Playbook Development
Custom outreach scripts, objection handling, and follow-up sequences written for your brand and category.
Retailer Lead Sourcing
We build a qualified list of retail buyers matched to your ideal store profile — no generic scraped lists.
Multi-Channel Outreach
Email sequences, AI-dialer calling, and voicemail drops run in coordinated cadence across your lead list.
Buyer Conversation Management
We handle replies, answer trade questions, send samples requests, and move buyers toward a PO.
Weekly Pipeline Reports
Clear reporting on contacts reached, conversations active, and deals progressing — delivered every week.
DFY is a fit if you are a…
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Consumer goods brand — ready to expand into retail channels but without an in-house wholesale rep.
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Founder-led business — who knows the product better than anyone but does not have time for sales outreach.
-
DTC brand moving into wholesale — with an existing audience but no retail relationships.
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Scaling brand — that has sold wholesale before but wants a systematic, repeatable pipeline.
DFY is not right if…
- You need results in the first 30 days
- Your product is not yet commercially ready or consistently available
- You cannot fulfill retailer reorders when they come in
- You are looking for guaranteed order volumes
We screen applicants during the strategy call to make sure DFY is the right move for your brand right now.
Frequently asked questions
Everything you need to know before applying.
Ready to build your
wholesale pipeline?
Tell us about your brand. We will review your application and schedule a 30-minute strategy call to see if DFY is the right fit.
Your wholesale pipeline won't build itself.
Let us do it for you. Apply today and get your strategy call scheduled this week.
Apply Now — Free Strategy Call