Wholesale B2B Platform for Toys & Games

The wholesale B2B platform for toy and game brands. Reach specialty toy stores, gift shops, and educational retailers with automated outreach — and manage seasonal holiday orders with ease.

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Specialty Toy Retailer Portal

Give independent toy shops, gift stores, and educational retailers a branded wholesale portal to browse, order, and reorder your products any time.

Find Specialty Toy Buyers

AI finds independent toy stores, gift shops, museum shops, and children's bookstores — then automatically sends them personalized outreach about your line.

Holiday Buying Windows

Open Q4 and holiday pre-order windows early so your retail buyers can plan. Close them when inventory is allocated — automatically.

Why Toy & Game Brands choose IndeCommerce

Everything you need to run a professional wholesale operation — built in, not bolted on.

Customer-specific pricing
Set different rates for independent toy shops, chain buyers, educational distributors, and museum gift stores.
Purchase orders & net terms
Accept POs and offer net 30/60 terms — expected by most specialty toy retailers.
Age rating & safety info on listings
Display age recommendations, CPSC compliance, and safety certifications on every product page.
Minimum order controls
Set minimum quantities and order values to protect wholesale economics.
Seasonal buying windows
Manage Q4 holiday orders and spring buying windows with open/close scheduling.
Volume discount tiers
Automatically apply bulk discounts when retailers hit quantity thresholds.
AI buyer outreach
Automated campaigns find and contact specialty toy retailers and gift shop buyers.
Reorder reminders
Smart follow-ups remind buyers to replenish bestsellers before they sell out.
5 min
to launch your storefront
0%
marketplace commission
Net 30/60/90
terms supported natively
AI-powered
buyer discovery & outreach

Frequently asked questions

Can I display age ratings and safety certifications on product pages?

Yes. Product pages support custom fields for age recommendations, CPSC and ASTM compliance notes, and safety certification documents that buyers can download.

How do I manage holiday pre-orders for Q4?

You can create seasonal buying windows that open and close on a schedule. Open your holiday window in late summer so retailers can pre-book inventory, then close it when stock is allocated.

Can I target specialty toy stores specifically?

Yes. The AI buyer discovery engine searches for independent toy stores, gift shops, museum shops, educational retailers, and children's bookstores. You can filter by region and store type.

Can I sell to both educational distributors and independent toy shops?

Yes. Customer groups let you set different pricing for educational distributors, independent retailers, and chain buyers — each sees their own rate when they log in.

Is there a seasonal pricing feature?

You can create promotional pricing by customer group or time window. This is useful for early-bird holiday discounts or end-of-season clearance pricing for your wholesale accounts.

Other wholesale industries

Dietary Supplements Health & Wellness Skincare & Cosmetics Pet Supplies Consumer Electronics Housewares & Home Goods Food & Beverage Snacks & Specialty Foods Apparel & Fashion Sporting Goods & Outdoor Office & School Supplies Beauty & Personal Care Automotive Accessories Garden & Outdoor Living Baby & Kids Products Gifts & Novelties Candles & Home Fragrance Jewelry & Accessories Craft & Hobby Supplies

Ready to Transform Your Wholesale Business?

Join thousands of wholesalers who use IndeCommerce to run their B2B storefronts, automate marketing, and grow revenue.

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